A luxury hotel located in Miami, know for its world-class hospitality and design-driven experience. The property already had strong brand awareness and consistent bookings but felt their advertising didn’t reflect their high-end identity.
Despite impressive results (around 20-24x ROAS), the hotel’s leadership team wasn’t satisfied with the look and feel of their ads.
Their existing campaigns featured generic images and broad copy that failed to convey the emotional experience of the property.
We analyzed past campaigns, top audiences, and competitive positioning across other luxury properties in Miami and beyond.
We developed a new ad structure centered on emotion, aspiration, and experience, rather than static property visuals.
We tested multiple creative angles – from cinematic video clips to lifestyle imagery and editorial-style visuals- to identify which storytelling formats delivered the best engagement and return.
Working with our in-house designers and editors, we transformed the bran´s content into ad-ready pieces that looked like high-end commercials while retaining a performance-first layout.
Over a three-year partnership (2023-2025), the campaigns achieved consistent year-over-year growth.
